Search results for "trust in media"
Sep 20, 2010
Essential Research

The Punch: Stop the presses: the media aren’t that crap

First Published on The Punch 21/09/2010

Sometimes a response to a polling question comes along that makes you re-evaluate your preconceived ideas, where the public’s refusal to confirm your gut instincts forces you to have a fresh look at the evidence before you.

Spot the popular people.

Spot the popular people in this photo. Pic: Gary Ramage

Asking people to cast stones at the media’s reporting of the federal election seemed like a simple enough exercise, the public would confirm the media did a poor job and we could all wring our hands about democracy once again denied.

But hold the presses. Something is amiss. Fewer than a quarter of respondents to the Essential Report join the party.  One third rate the coverage at election time ‘good’, a further 40 per cent ‘average’. And far more say the media ‘gave fair coverage of all parties’ than thought they favoured a particular side.

(more…)

Jun 15, 2010
Essential Research

Trust in Groups

Q. And how much trust do you have in the following groups to represent the interests of people like you?

Total a lot/some trust A lot of trust Some trust A little trust No trust at all Don’t know
Environment groups 38% 8% 30% 28% 22% 11%
Unions 33% 8% 25% 27% 30% 10%
Business lobby groups 21% 4% 17% 30% 35% 15%
Religious groups 20% 5% 15% 24% 43% 13%
Mining companies 20% 2% 18% 27% 40% 13%
Banks 15% 2% 13% 26% 49% 10%
The media 14% 1% 13% 33% 43% 9%

38% said they have a lot or some trust in environment groups and 33% have a lot/some trust in unions. Banks (15%) and the media (14%) were the least trusted groups.

49% had no trust at all in banks and 43% had no trust at all in religious groups and the media.

51% of Labor voters have trust in unions and 47% have trust in environment groups. The most trusted groups for Liberal/National voters are mining companies (32%) and business lobby groups (31%). (more…)

Aug 31, 2021
Essential Research

Information about Covid-19

Q. To what extent do you agree or disagree with the following statements about the information you’ve received about the Covid-19 pandemic in Australia?

TOTAL: Agree Aug’21

30/08/21

Aug’20

10/08/20

April’20

20/04/20

April’20

13/04/20

April’20

06/04/20

March’20

29/03/20

March’20

22/03/20

I feel informed about the situation and the impact on me and my family 69% 69% 66% 71% 70% 63% 64%
I trust the medical experts advising the government on their Covid-19 strategy 68%
I trust my state/territory government to provide honest and objective information about the Covid-19 pandemic 63%
I trust the federal government to provide honest and objective information about the Covid-19 pandemic 52% 66% 62% 65% 63% 56% 56%
I trust the media to provide honest and objective information about the Covid-19 pandemic 40% 50% 41% 42% 51% 42% 35%
  • Since the start of the pandemic, people are just as likely to agree they feel informed about the situation.
  • However, agreement that people trust the federal government to provide honest and objective information about the Covid-19 pandemic has decreased from 66% in August 2020 to 52%.
  • Agreement that people trust the media to provide honest and objective information about the Covid-19 pandemic has also decreased in the past 12 months from 50% in August 2020 to 40%.
  TOTAL: Agree TOTAL: Disagree Strongly agree Somewhat agree Neither disagree nor agree Somewhat disagree Strongly disagree
I feel informed about the situation and the impact on me and my family 69% 13% 23% 45% 19% 8% 5%
I trust the medical experts advising the government on their Covid-19 strategy 68% 12% 33% 36% 19% 7% 5%
I trust my state/territory government to provide honest and objective information about the Covid-19 pandemic 63% 19% 23% 39% 18% 10% 10%
I trust the federal government to provide honest and objective information about the Covid-19 pandemic 52% 26% 18% 34% 23% 14% 11%
I trust the media to provide honest and objective information about the Covid-19 pandemic 40% 33% 11% 30% 27% 18% 15%
  • 69% agree they feel informed about the current Covid-19 situation. Agreement is highest among those aged over 55 (77%) and Coalition voters (75%).
  • 68% of people agree that they trust the medical experts advising the government on their Covid-19 strategy, while 52% agree that they trust the federal government to provide honest and objective information about the Covid-19 pandemic.
  • Less than half (40%) of people trust the media to provide honest and objective information about the Covid-19 pandemic.
TOTAL: Agree Total Gender Age Group Federal Voting Intention
Male Female 18-34 35-54 55+ Labor TOTAL: Coalition Greens TOTAL: Other
I feel informed about the situation and the impact on me and my family 69% 69% 68% 58% 69% 77% 72% 75% 71% 48%
I trust the medical experts advising the government on their Covid-19 strategy 68% 69% 68% 57% 69% 78% 70% 77% 65% 50%
I trust my state/territory government to provide honest and objective information about the Covid-19 pandemic 63% 62% 63% 60% 61% 68% 67% 69% 62% 43%
I trust the federal government to provide honest and objective information about the Covid-19 pandemic 52% 53% 51% 44% 54% 56% 42% 75% 37% 36%
I trust the media to provide honest and objective information about the Covid-19 pandemic 40% 43% 37% 38% 42% 40% 42% 47% 36% 30%
Base (n) 1,100 539 561 341 374 385 388 405 90 119

 

TOTAL: Agree State
NSW VIC QLD SA WA
I feel informed about the situation and the impact on me and my family 66% 66% 66% 72% 78%
I trust the medical experts advising the government on their Covid-19 strategy 70% 59% 69% 74% 75%
I trust my state/territory government to provide honest and objective information about the Covid-19 pandemic 55% 54% 69% 75% 80%
I trust the federal government to provide honest and objective information about the Covid-19 pandemic 49% 46% 53% 62% 63%
I trust the media to provide honest and objective information about the Covid-19 pandemic 42% 32% 39% 49% 52%
Base (n) 349 276 219 89 111
  • Those aged over 55 are more likely than those aged 18-34 to agree they feel informed and have trust in governments.
  • Trust in state governments is lowest in NSW (55%) and Victoria (54%).
  • Victorians are also less likely than others to trust medical experts and the media for Covid-19 information.
Feb 16, 2021
Essential Research

Attitudes towards Craig Kelly controversy and Scott Morrison’s leadership

Q. To what extent do you agree or disagree with the following statements about Liberal MP Craig Kelly sharing Covid-19 misinformation (e.g. advocating unproven treatments, claiming vaccines cannot be trusted, comparing masks to child abuse)?

TOTAL: Agree Total Federal Voting Intention
Labor TOTAL: Coalition Greens TOTAL: Other
Scott Morrison has shown poor leadership in how he has responded to Craig Kelly’s behaviour 41% 52% 32% 52% 47%
Craig Kelly is more interested in sharing Covid-19 misinformation and building his media profile than representing his constituency 56% 60% 58% 70% 56%
Craig Kelly’s behaviour is undermining Scott Morrison’s leadership by contradicting the Prime Minister on Covid-19 facts 57% 61% 60% 63% 55%
Base (n) 1,109 359 428 101 131
  • Over half (57%) agree that Craig Kelly’s behaviour is undermining Scott Morrison’s leadership by contradicting the Prime Minister on Covid-19 facts and over half (56%) also agree that Craig Kelly is more interested in sharing Covid-19 misinformation and building his media profile than representing his constituency.
  • Greens voters are more likely to agree with these two statements than other voters. Minor and independent party voters are the least likely to agree.
  • 41% agree Scott Morrison has shown poor leadership in how he has responded to Craig Kelly’s behaviour. Labor and Greens voters are more likely to agree with this statement than Coalition and minor and independent party voters (52% and 52% to 32% and 47% respectively).
Aug 11, 2020
Essential Research

Information about Covid-19

Q. To what extent do you agree or disagree with the following statements about the information you’ve received about the Covid-19 outbreak?

NET: Agree 10/08 20/04 13/04 06/04 29/03 22/03
I feel informed about the situation and the impact on me and my family 69% 66% 71% 70% 63% 64%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 66% 62% 65% 63% 56% 56%
The information I’ve received has been clear and consistent 62% 55% 58% 52% 47% 51%
I trust the media to provide honest and objective information about the Covid-19 outbreak 50% 41% 42% 51% 42% 35%
Base (n) 1,010 1,051 1,068 1,069 1,086 1,034

 

  NET: Agree NET: Disagree Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
I feel informed about the situation and the impact on me and my family 69% 10% 29% 40% 21% 6% 4%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 66% 14% 28% 38% 20% 8% 8%
The information I’ve received has been clear and consistent 62% 16% 22% 40% 22% 11% 5%
I trust the media to provide honest and objective information about the Covid-19 outbreak 50% 23% 15% 35% 27% 14% 8%

 

  • Agreement with these statements has increased since April, with the greatest increase in trust in the media (was 41% now 50%).
  • Broadly, participants over 55 are more likely to agree with these statements than those aged 18-34 years old.
  • Men are more likely than women to disagree that they trust the Government to provide honest and objective information (18% compared to 10% disagree).
Apr 21, 2020
Essential Research

Information about Covid-19

Q. To what extent do you agree or disagree with the following statements about the information you’ve received about the Covid-19 outbreak?

NET: Agree 20/04 13/04 06/04 29/03 22/03
I feel informed about the situation and the impact on me and my family 66% 71% 70% 63% 64%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 62% 65% 63% 56% 56%
The information I’ve received has been clear and consistent 55% 58% 52% 47% 51%
I trust the media to provide honest and objective information about the Covid-19 outbreak 41% 42% 51% 42% 35%
Base (n) 1,051 1,068 1,069 1,086 1,034

 

  NET: Agree NET: Disagree Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
I feel informed about the situation and the impact on me and my family 66% 15% 23% 43% 19% 11% 4%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 62% 19% 23% 39% 19% 12% 7%
The information I’ve received has been clear and consistent 55% 26% 18% 37% 19% 18% 8%
I trust the media to provide honest and objective information about the Covid-19 outbreak 41% 32% 8% 33% 26% 20% 12%
Apr 14, 2020
Essential Research

Information about Covid-19

Q. To what extent do you agree or disagree with the following statements about the information you’ve received about the Covid-19 outbreak?

NET: Agree 13/04 06/04 29/03 22/03
I feel informed about the situation and the impact on me and my family 71% 70% 63% 64%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 65% 63% 56% 56%
The information I’ve received has been clear and consistent 58% 52% 47% 51%
I trust the media to provide honest and objective information about the Covid-19 outbreak 42% 51% 42% 35%
Base (n) 1,068 1,069 1,086 1,034

 

  NET: Agree NET: Disagree Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
I feel informed about the situation and the impact on me and my family 71% 13% 24% 47% 16% 8% 4%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 65% 17% 24% 41% 18% 11% 6%
The information I’ve received has been clear and consistent 58% 21% 19% 39% 21% 14% 6%
I trust the media to provide honest and objective information about the Covid-19 outbreak 42% 31% 12% 30% 27% 20% 11%
Apr 7, 2020
Essential Research

Information about Covid-19

Q. To what extent do you agree or disagree with the following statements about the information you’ve received about the Covid-19 outbreak?

NET: Agree 06/04 29/03 22/03
I feel informed about the situation and the impact on me and my family 70% 63% 64%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 63% 56% 56%
The information I’ve received has been clear and consistent 52% 47% 51%
I trust the media to provide honest and objective information about the Covid-19 outbreak 51% 42% 35%
Base (n) 1,069 1,086 1,034

 

  NET: Agree NET: Disagree Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree
I feel informed about the situation and the impact on me and my family 70% 14% 27% 43% 17% 9% 5%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 63% 18% 26% 37% 19% 10% 8%
The information I’ve received has been clear and consistent 52% 26% 17% 34% 22% 19% 7%
I trust the media to provide honest and objective information about the Covid-19 outbreak 51% 26% 14% 37% 23% 16% 10%

 

NET: AGREE   Gender Age Group Location
Total Male Female 18-34 35-54 55+ Capital Non-Capital
I feel informed about the situation and the impact on me and my family 70% 66% 74% 56% 68% 78% 69% 71%
I trust the Government to provide honest and objective information about the Covid-19 outbreak 63% 59% 66% 51% 60% 70% 63% 63%
The information I’ve received has been clear and consistent 52% 49% 55% 42% 46% 60% 51% 52%
I trust the media to provide honest and objective information about the Covid-19 outbreak 51% 50% 52% 41% 49% 56% 52% 49%
Base (n) 1,069 523 546 341 342 386 731 338
  • This week, woman are more likely to agree that they feel informed of the situation and the impact on them and their families (74% up from 62%), that they trust the government to provide honest and objective information (66%, up from 56%) and trust the media (52%, up from 41%). Men’s agreement that they have trust in the media has also increased from 42% to 50%.
  • People living in regional areas have higher agreement in all four statements this week – ‘I feel informed about the situation and the impact on me and my family’ (63% to 71%), ‘I trust the Government to provide honest and objective information about the Covid-19 outbreak’ (53% to 63%), ‘The information I’ve received has been clear and consistent’ (43% to 52%) and ‘I trust the media to provide honest and objective information about the Covid-19 outbreak (38% to 49%).
  • There has been increased agreement among those aged 35-54 that they feel informed (59% to 68%) and have trust in the information from government (49% to 60%).
  • Older people (aged over 55) and those in capital cities are more likely to agree that they trust the information in media this week (42% to 56% and 43% to 52% respectively).

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