Search results for "trust"
Feb 7, 2011
Essential Research

Attributes to describe the Prime Minister

Q.  Which of the following describe your opinion of the Prime Minister, Julia Gillard?

5 Jul 10 4 Oct 10 7 Feb 11 Difference
Intelligent 87% 81% 75% -6%
Hard-working 89% 82% 76% -6%
A capable leader 72% 59% 52% -7%
Arrogant 37% 39% 44% +5%
Out of touch with ordinary people 35% 44% 50% +6%
Understands the problems facing Australia 68% 55% 52% -3%
Visionary 48% 38% 30% -8%
Superficial 51% *
Good in a crisis 61% 46% 46%
Narrow-minded 28% 35% 43% +8%
More honest than most politicians 45% 37% 37%
Trustworthy 49% 42% 40% -2%

Julia Gillard’s key attributes were hard-working (76%) and intelligent (75%).

Major changes since this question was asked in October 2010 were increases of 8% for narrow-minded (to 43%) and 6% for out of touch (to 50%) and decreases for visionary (down 8% to 30%), a capable leader (down 7% to 52%), intelligent (down 6% to 75%) and hard-working (down 6% to 76%).

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Feb 7, 2011
Essential Research

Attributes to describe the Opposition Leader

Q.  Which of the following describe your opinion of the Opposition Leader, Tony Abbott?

5 Jul 10 4 Oct 10 7 Feb 11 Change
Intelligent 70% 71% 64% -7%
Hard-working 76% 78% 72% -6%
A capable leader 47% 52% 48% -4%
Arrogant 59% 60% 58% -2%
Out of touch with ordinary people 57% 53% 54% +1%
Understands the problems facing Australia 50% 53% 50% -3%
Visionary 32% 31% 27% -4%
Superficial 45% *
Good in a crisis 40% 42% 41% -1%
Narrow-minded 56% 53% 51% -2%
More honest than most politicians 33% 32% 31% -1%
Trustworthy 33% 35% 34% -1%

Tony Abbott’s key attributes were hard-working (72%), intelligent (64%) and arrogant (58%).

Major changes since this question was asked in October 2010 were decreases for intelligent (down 7% to 64%) and hard-working (down 6% to 72%).

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Feb 7, 2011
Essential Research

Comparison of Leader Attributes

Julia Gillard Tony Abbott Difference
Intelligent 75% 64% +11%
Hard-working 76% 72% +4%
A capable leader 52% 48% +4%
Arrogant 44% 58% -14%
Out of touch with ordinary people 50% 54% -4%
Understands the problems facing Australia 52% 50% +2%
Visionary 30% 27% +3%
Superficial 51% 45% +6%
Good in a crisis 46% 41% +5%
Narrow-minded 43% 51% -8%
More honest than most politicians 37% 31% +6%
Trustworthy 40% 34% +6%

Julia Gillard leads Tony Abbott on all positive attributes and Tony Abbott leads on all negative attributes except for superficial (Gillard 51%/Abbott 45%).

The main differences between the leaders were for arrogant (Gillard 44%/Abbott 58%), intelligent (75%/64%) and narrow-minded (43%/51%).

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Feb 7, 2011
Essential Research

Flood Response – Parties

Q. Who do you think has the best approach to funding the damage from the recent floods across Australia?

Total Vote Labor Vote Lib/Nat Vote Greens
Julia Gillard and the Labor Party 36% 79% 4% 55%
Tony Abbott and the Liberal Party 28% 3% 60% 8%
Don’t know 36% 19% 36% 37%

Q. Who would you trust most to manage the program of rebuilding infrastructure after the recent floods across Australia?

Total Vote Labor Vote Lib/Nat Vote Greens
Julia Gillard and the Labor Party 36% 78% 3% 63%
Tony Abbott and the Liberal Party 35% 5% 75% 6%
Don’t know 29% 17% 22% 31%

Overall, respondents tend to favour the approach of Julia Gillard in funding the flood damage – 36% prefer the Labor Party approach, 28% the Liberal party and 36% don’t know.

However, in terms of managing the rebuilding of infrastructure, 36% favour Julia Gillard and the Labor Party and 35% favour Tony Abbott and the Liberal party.

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Jan 24, 2011
Essential Research

Party best handling important election issues

Q. And which party would you trust most to handle the following issues?

Labor Liberal Greens Don’t know
Management of the economy 33% 43% 2% 22%
Ensuring a quality education for all children 39% 33% 4% 24%
Ensuring the quality of Australia’s health system 33% 33% 7% 27%
Protecting the environment 16% 19% 40% 24%
A fair industrial relations system 40% 30% 5% 25%
Political leadership 28% 37% 4% 31%
Addressing climate change 18% 20% 34% 28%
Controlling interest rates 22% 40% 2% 35%
Protecting Australian jobs and protection of local industries 36% 33% 4% 27%
Ensuring a quality water supply 21% 28% 20% 31%
Housing affordability 26% 30% 7% 37%
Ensuring a fair taxation system 28% 35% 4% 32%
Security and the war on terrorism 23% 37% 4% 36%
Treatment of asylum seekers 20% 33% 12% 35%
Standing up for regular Australian working families 41% 27% 6% 25%
Managing population growth 21% 36% 7% 37%
Making sure Australian working people got fair treatment at their workplace 41% 29% 6% 25%

Labor is trusted most to handle a fair industrial relations system (40%), ensuring a quality education for all children (39%) and standing up for regular Australian working families (41%).

The Liberals are trusted most to handle management of the economy (43%), controlling interest rates (40%), political leadership (37%) and security and the war on terrorism (37%).

In October, Labor was considered substantially better to handle 5 of the issues surveyed and Liberals 5 issues – compared to this survey where Labor leads on 4 issues and Liberals on 8 issues. The Liberals have now established a lead on political leadership (+9%), water supply (+7%), and taxation (+7%).

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Dec 14, 2010
Essential Research

No names rule in media jungle

First Published on The Drum 14/12/2010

Here is the word cloud that will prick a thousand egos – and restore some reality to the debate about the future of the media.

In an era of celebrity journos building Twitter empires and media business models inspired by the porn industry, the truth is that very few members of the public have any idea who is writing or reporting their daily news.

That’s what Essential Research found while working with the Media Alliance’s Future of Journalism Project – when asked to name  a journalist, the vast majority of respondents could come up with only one name: ‘Don’t Know’.

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Dec 6, 2010
Essential Research

Party Best at Dealing with Climate Change Issue

Q. Which leader and party would you trust most to understand and deal with the climate change issue?

Dec 10 Dec 09 *
Julia Gillard and Labor 23% 24%
Tony Abbott and the Coalition 29% 27%
Bob Brown and Greens 19% 17%
Don’t know 29% 32%

* Note : Similar but not identical question asked in 2009.

29% trust Tony Abbott and the Coalition most to understand and deal with the climate change issue, 23% trust Julia Gillard and Labor and 19% trust Bob Brown and the Greens.

These figures are little changed since this question was previously asked in December 2009.

58% of Labor voters trust Labor most, 65% of Coalition voters trust the Liberals and 83% of Greens voters trust the Greens.

Of those who believe that climate change is happening and is caused by human activity, 31% trust the Greens, 27% Labor and 15% the Liberals.

Of those who believe that climate change is a very important issue, 38% trust the Greens, 31% Labor and 10% the Liberals.

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Oct 14, 2010
Essential Research

It’s not too late to change the basis of voter choice

EMC’s consulting pollster Vic Fingerhut has penned this memo to Democrats in the lead-up to Congressional elections. His words of wisdom ring true here too.

***
Despite the feel good messages from the Democratic campaign committees, if messaging frames and context of voter choice on election day remain as they are today, we are heading for disaster.

Two weeks ago, I sent you a memo underlining the fact that while our opponents have a simple and clear frame for the short-term issues in the current election, we have had none.

And despite the millions spent on our side…nothing has changed.

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