Essential Report

Other political advertising

Apr 15, 2014

Q. And would you support or oppose a limit on the amount other organisations or individuals (e.g. trade unions, business groups) can spend on advertising in elections?

 

Total

 

Vote Labor

Vote Lib/Nat

Vote Greens

Vote other

Total support

78%

75%

80%

87%

78%

Total oppose

11%

14%

11%

8%

12%

Strongly support

48%

48%

51%

48%

52%

Support

30%

27%

29%

39%

26%

Oppose

7%

10%

6%

6%

8%

Strongly oppose

4%

4%

5%

2%

4%

Don’t know

11%

11%

8%

6%

10%

Support for a limit on selection advertising spending by other organisations was a little lower than for political parties. 78% support a limit on the amount other organisations can spend on advertising in elections and 11% oppose. Labor voters (75%) were a little less supportive than Liberal/National voters (80%) and Greens voters (87%).

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