Essential Report

Opinion of Qantas

Apr 29, 2013

Q. Compared to 12 months ago, how do you feel about Qantas – more positive, more negative or about the same?

 

27 Feb 12

Total

29 Apr 13

Vote Labor

Vote Lib/Nat

Vote Greens

Fly regularly

Fly once or twice a year

Fly less often

Total more positive

11%

18%

19%

19%

8%

29%

23%

9%

Total more negative

41%

18%

18%

17%

26%

18%

20%

16%

A lot more positive

4%

5%

4%

7%

3%

10%

7%

2%

A little more positive

7%

13%

15%

12%

5%

19%

16%

7%

About the same

43%

55%

57%

57%

58%

51%

55%

59%

A little more negative

23%

11%

11%

10%

23%

10%

11%

12%

A lot more negative

18%

7%

7%

7%

3%

8%

9%

4%

No opinion

5%

9%

6%

7%

7%

2%

3%

16%

18% say that, compared to 12 months ago, they feel more negative about Qantas, 18% feel more positive and 55% feel about the same. This is a substantial improvement for Qantas since this question was asked last February following major industrial disputes.

Regular flyers are somewhat more positive – 29% feel more positive and 18% more negative.

There were no substantial differences across demographics.

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