Essential Report

News Stories

May 16, 2019

Q. What news stories about the campaign have you noticed?

  • Two major news stories affecting the party leaders this week were the reaction to the Daily Telegraph’s story on Bill Shorten’s mother, and the egging of Scott Morrison. There was some awareness of the final leaders debate.
  • Coalition messaging and advertising appears to be cutting through, as taxes were the most mentioned policy issue. Climate change was a frequently mentioned topic – more so than negative gearing, franking credits or the 5% deposit for first-time homebuyers.
  • Following much coverage in previous weeks, UAP, One Nation and their respective leaders have had a relatively quiet week.


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