Merger of Nine and Fairfax

Q. Do you think the merger of the media companies Nine and Fairfax will be good or bad for the following?

	Total good	Total bad		Very good	Good	Bad	Very bad	Don’t know		Vote Labor Good	Vote LNP Good
Quality of news coverage	47%	28%		9%	38%	17%	11%	25%		46%	59%
Diversity of news media	42%	34%		8%	34%	21%	13%	24%		41%	49%
Jobs in the media	33%	39%		6%	27%	26%	13%	28%		36%	39%
News coverage in regional areas	38%	32%		7%	31%	19%	13%	30%		39%	47%

Overall, respondents were more likely to think the Nine/Fairfax merger would be good for quality of news coverage and diversity of news media. They were more evenly split on whether it was good or bad for jobs in media and news coverage in regional areas.

 

Liberal National voters were more likely to think it will be good for quality of news coverage, diversity of news media and news coverage in regional areas.