Essential Report

Involvement in Election

Aug 16, 2010

Q. Over the last few weeks, which of the following types on involvement have you had in the Federal election campaign?

  Total Vote Labor Vote Lib/Nat Vote Greens
Seen TV advertising or heard radio advertising from political parties 66% 69% 72% 77%
Received election leaflets in my letterbox 58% 67% 59% 55%
Watched interviews with politicians on TV or heard them on radio 55% 59% 64% 58%
Read articles about the election in newspapers or magazines 45% 51% 48% 52%
Been handed election materials in the street 8% 10% 8% 8%
Met one of my local candidates 6% 7% 7% 1%
Seen election advertising on Youtube or Facebook 5% 4% 5% 10%
Been door-knocked by a political party 3% 2% 4% 2%
Had a phone call from a political party 2% 3% 2% 2%
Been surveyed by phone or door-to-door (not online surveys) 2% 2% 2% 2%
Joined a Facebook group related to the election 2% 1% 1% 6%
Been to a political meeting or event 1% 1% 1% 1%
Done volunteer work for a candidate (e.g. letterboxing) 1% * 1% 2%
None of these 21% 15% 18% 16%

 The most common forms of involvement in the election are being exposed to TV and radio advertising (66%), letterboxed leaflets (58%), interviews with politicians on TV/radio (55%) and articles in newspapers and magazines (45%). Only 5% said they had seen election advertising on Facebook or Youtube (including 11% of respondents aged 18-24).

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