Essential Report

Interest in news

Jun 23, 2015

Q. How much interest do you have in the following types of news?

A lot of interest

Some interest

Not much interest

Can’t say

Local and state news

45%

45%

9%

1%

Weather

37%

51%

10%

2%

International news

35%

51%

12%

2%

National political news and opinion

28%

46%

24%

3%

Sport

23%

35%

39%

3%

Business and finance

19%

40%

39%

2%

Celebrity/ entertainment news

9%

32%

57%

2%

45% say they have a lot of interest in local and state news, 37% in weather news and 35% in international news. Only 9% say they have a lot of interest in celebrity/entertainment news.

43% of those aged 55+ have a lot of interest in international news compared to 28% of those aged 18-34. 27% of men have a lot of interest in business and finance compared to 11% of women.
50% of those aged 65+ have a lot of interest in weather compared to 26% of those aged 18-34.

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