Essential Report

Interest in major sporting events

Jan 20, 2015

Q. How much interest do you have in the following sporting events taking place in Australia over the next couple of months?

 

Total a lot/ some

A lot

Some

Not much

None

Don’t know

 

Men

Women

Aged 18-34

Aged 35-54

Aged 55+

The Australian Open (tennis)

45%

17%

28%

20%

33%

3%

46%

43%

47%

43%

45%

The World Cup (cricket)

42%

19%

23%

17%

38%

3%

51%

33%

34%

41%

52%

The Asian Cup (soccer)

29%

9%

20%

22%

46%

3%

36%

23%

30%

27%

31%

The Australian Grand Prix (motor racing)

23%

8%

15%

26%

49%

3%

32%

13%

20%

24%

23%

The Tour Down Under (cycling)

19%

5%

14%

26%

52%

3%

23%

15%

15%

18%

23%

The sporting events of most interest were the Australian Open (45% a lot/some interest) and the cricket World Cup (42%).

The World Cup was the event of most interest to men (51%) and the Australian Open of most interest to women (43%).

While the Australian Open had similar levels of interest across age and gender, all other events had more interest for men and the World Cup had more interest for older respondents (52% of those aged 55+).

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