Essential Report

Interest in election

May 17, 2016

Q. Which of the following statements best describes how much political news and commentary you intend to look at during the election campaign?

  Total   Vote Labor Vote Lib/Nat Vote Greens Vote other
I will be looking at a lot of news and commentary as I am always interested in politics 29%   31% 31% 43% 29%
I ‘m not usually very interested in politics but will be looking at a lot more news and commentary during the election campaign 30%   30% 37% 16% 29%
I’m not very interested in politics so I won’t be reading much more than usual during the election campaign 21%   21% 20% 20% 22%
I don’t like politics at all and will try to avoid looking at any news and commentary during the election campaign 13%   12% 7% 13% 19%
Not sure 8%   6% 5% 8% 1%

29% have high interest in politics and say they will be looking at lot of news and commentary about the election and 30% are not usually very interested but will be looking at a lot of news and commentary during the campaign. 34% have little or no interest.

66% of those aged 55+ will be looking at a lot of news and commentary compared to 50% of those aged under 35.

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