Essential Report

Influence on Vote

Nov 17, 2015

Q. When deciding your vote in Federal elections, which of the following are you mostly influenced by?

Total

Vote Labor

Vote Lib/Nat

Vote Greens

Vote other

Apr 2013

The individual candidate

21%

27%

18%

15%

29%

21%

The candidate’s political party

42%

40%

50%

60%

30%

47%

The leader of the political party

20%

20%

24%

15%

15%

21%

Don’t know

18%

13%

7%

10%

26%

11%

42% of respondents said the political party is the main influence on their vote at Federal elections – 21% say they are mostly influenced by the individual candidate and 20% by the party leader.

Those most influenced by the candidate’s political party has dropped 5% since April 2013.

Liberal/National voters (50%), Greens voters (60%), those aged 55+ (53%) and university educated (48%) were more likely to say they are influenced by the candidate’s political party.

COVID-19 RESEARCH

Read Essential's ongoing research on the public response to Covid-19.

Sign up for updates

Receive the Essential Report in your inbox.
  • This field is for validation purposes and should be left unchanged.