Essential Report

Income of Football clubs in Australia

Oct 10, 2011

Q. Football clubs in Australia get their income in a variety of ways.  For each of the following, please indicate if you think it is good or bad source of income for football clubs?

Total Good Total Bad Very Good Good Bad Very Bad Don’t know
Merchandise sales 91% 4% 45% 46% 3% 1% 6%
Corporate sponsorship 90% 3% 45% 45% 2% 1% 6%
Raffles, auctions, competitions 89% 4% 38% 51% 3% 1% 6%
TV broadcasting revenue 87% 5% 37% 50% 4% 1% 8%
Philanthropic donations 76% 8% 29% 47% 6% 2% 16%
Property investment 76% 11% 24% 52% 9% 2% 13%
Poker machines in clubs 33% 57% 7% 26% 28% 29% 10%

Merchandise sales (91%), corporate sponsorship (90%), raffles etc (89%) and TV broadcasting revenue (87%) are regarded to be the better sources of income for football clubs in Australia.

By a difference of 11 points, philanthropic donations and property investment are also regarded as good sources of income by the vast majority of respondents (76%).

Forty three (43) points behind those sources of income are poker machines in clubs, making them the least well regarded source of income for football clubs by a large margin.  Whilst only 33% of respondents regard them as a good source of income, 57% see them as a bad source of income.

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