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Importance of winning gold medals

Aug 16, 2016
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Q. How important is it that Australia wins gold medals at the 2016 Olympics being held in Rio?

  Total Vote Labor Vote Lib/Nat Vote Greens Vote other Men Women Aged 18-34 Aged 35-54 Aged 65+ Aug 2012
Very important 15% 18% 18% 4% 13% 18% 12% 17% 16% 10% 12%
Quite important 36% 35% 45% 25% 26% 38% 35% 36% 37% 35% 32%
Not so important 30% 29% 30% 42% 33% 27% 33% 29% 29% 32% 36%
Not at all important 13% 13% 6% 25% 20% 14% 12% 10% 13% 17% 17%
Don’t know 6% 5% 2% 3% 9% 3% 8% 8% 5% 5% 3%

51% say it is very or quite important that Australia wins gold medals at the Rio Olympics and 43% say it is not so important or not at all important.

This is considerably higher than for the London Olympics (44% important).

Those most likely to think it is important were men (56%) and full-time workers (57%).

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