Essential Report

Importance of winning gold medals

Aug 16, 2016

Q. How important is it that Australia wins gold medals at the 2016 Olympics being held in Rio?

  Total Vote Labor Vote Lib/Nat Vote Greens Vote other Men Women Aged 18-34 Aged 35-54 Aged 65+ Aug 2012
Very important 15% 18% 18% 4% 13% 18% 12% 17% 16% 10% 12%
Quite important 36% 35% 45% 25% 26% 38% 35% 36% 37% 35% 32%
Not so important 30% 29% 30% 42% 33% 27% 33% 29% 29% 32% 36%
Not at all important 13% 13% 6% 25% 20% 14% 12% 10% 13% 17% 17%
Don’t know 6% 5% 2% 3% 9% 3% 8% 8% 5% 5% 3%

51% say it is very or quite important that Australia wins gold medals at the Rio Olympics and 43% say it is not so important or not at all important.

This is considerably higher than for the London Olympics (44% important).

Those most likely to think it is important were men (56%) and full-time workers (57%).

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