Essential Report

Importance of Australia’s international reputation

Nov 9, 2021

Q. How important is it that Australia has a good reputation among its international neighbours and trading partners?

  Total Gender Age Group Federal Voting Intention
Male Female 18-34 35-54 55+ Labor TOTAL: Coalition Greens TOTAL: Other
Very important 54% 57% 52% 46% 53% 63% 60% 55% 54% 50%
Fairly important 39% 36% 42% 45% 41% 32% 37% 41% 40% 38%
Not that important 4% 5% 4% 6% 3% 4% 2% 4% 5% 9%
Not at all important 2% 2% 2% 2% 3% 1% 1% 1% 2% 4%
TOTAL: Important 94% 93% 95% 92% 93% 96% 97% 96% 94% 88%
TOTAL: Not important 6% 7% 5% 8% 7% 4% 3% 4% 6% 12%
Base (n) 1,089 534 555 336 374 379 354 401 106 125
  • Australia’s international reputation is seen to be of great value, with 54% saying it is very important to maintain a good reputation among international neighbours and trading partners and a further 39% saying it is fairly important.
  • Australia’s international reputation is most important to those aged over 55 (63% saying it is very important) and Labor voters (60%).

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