Essential Report

Importance of Australia winning gold medals at the Tokyo Olympics

Aug 3, 2021

Q. [Aug’21] How important is it that Australia wins gold medals at the 2021 Olympics being held in Tokyo?

Q. [Aug’16] How important is it that Australia wins gold medals at the 2016 Olympics being held in Rio?

Q. [Aug’12] How important is it that Australia wins gold medals at the 2012 Olympics being held in London?

  2021 2016 2012
Very important 18% 15% 12%
Quite important 35% 36% 32%
Not so important 24% 30% 36%
Not at all important 17% 13% 17%
Unsure 6% 6% 3%
TOTAL: Important 53% 51% 44%
TOTAL: Not important 41% 43% 54%
Base (n) 1,098 1,015 1,018
  • 53% say it is important that Australia wins gold medals at the Olympics. More people consider this important than at the 2012 London Olympics (44%).
Total Interest in the Olympics
A lot of interest Some interest A little interest No interest
Very important 18% 42% 18% 9% 5%
Quite important 35% 39% 51% 32% 13%
Not so important 24% 14% 22% 42% 20%
Not at all important 17% 4% 7% 11% 52%
Unsure 6% 0% 3% 6% 10%
TOTAL: Important 53% 81% 69% 41% 18%
TOTAL: Not important 41% 19% 29% 53% 72%
Base (n) 1,098 250 323 262 242
  • Winning gold medals is most important for those taking a lot of interest in the games (81%).
  • Just 18% of those who have no interest in the games say it is important to win gold medals.

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