Essential Report
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Frequency of reading news on social media platforms
Q. How frequently do you use technology platforms like Google and Facebook to search for, and read news articles?
Total | Age Group | |||
18-34 | 35-54 | 55+ | ||
At least daily | 52% | 46% | 64% | 46% |
At least once a week | 22% | 26% | 20% | 21% |
At least once a month | 8% | 16% | 5% | 4% |
Less frequently than one a month | 6% | 5% | 4% | 9% |
Never | 11% | 6% | 7% | 19% |
Base (n) | 1,076 | 326 | 365 | 385 |
- Half of adult Australians use social media platforms like Facebook and Google to search and read news on a daily basis (52%). A further 22% use social media weekly to access news.
- People aged 35-54 are the heaviest consumers of news through social media, with 64% using a platform on a daily basis.

COVID-19 RESEARCH
Read Essential's ongoing research on the public response to Covid-19.
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Two Party Preferred:
Labor
45%
Coalition
48%
In this week's report:
- Performance of Scott Morrison
- Performance of Anthony Albanese
- Preferred Prime Minister
- Top Federal Government priorities for 2021
- Uptake of a Covid-19 vaccine
- Perceptions of change in the standard of living for Aboriginal and Torres Strait Islander peoples
- Changing views towards Australia Day
- Support towards a separate national day
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