Essential Report
Download this weeks Report
Frequency of reading news on social media platforms
Q. How frequently do you use technology platforms like Google and Facebook to search for, and read news articles?
| Total | Age Group | |||
| 18-34 | 35-54 | 55+ | ||
| At least daily | 52% | 46% | 64% | 46% |
| At least once a week | 22% | 26% | 20% | 21% |
| At least once a month | 8% | 16% | 5% | 4% |
| Less frequently than one a month | 6% | 5% | 4% | 9% |
| Never | 11% | 6% | 7% | 19% |
| Base (n) | 1,076 | 326 | 365 | 385 |
- Half of adult Australians use social media platforms like Facebook and Google to search and read news on a daily basis (52%). A further 22% use social media weekly to access news.
- People aged 35-54 are the heaviest consumers of news through social media, with 64% using a platform on a daily basis.
COVID-19 RESEARCH
Read Essential's ongoing research on the public response to Covid-19.
Download this week's ReportEssential Report
Two Party Preferred:
Labor
45%
Coalition
48%
In this week's report:
- Performance of Scott Morrison
- Performance of Anthony Albanese
- Preferred Prime Minister
- Top Federal Government priorities for 2021
- Uptake of a Covid-19 vaccine
- Perceptions of change in the standard of living for Aboriginal and Torres Strait Islander peoples
- Changing views towards Australia Day
- Support towards a separate national day
Essential Tags
2PP
Abbott
ALP
Approval of opposition leader
Approval of Tony Abbott
asylum seekers
Australian economy
Bill Shorten
budget
Carbon Tax
climate change
coronavirus
covid-19
economy
Education
Election
EMC
environment
ER
Essential Media
Essential Report
Federal Budget
Federal Government
federal politics
federal politics voting intention
Gillard
Greens
Julia Gillard
kevin rudd
Labor
Labor Party
Liberal
Liberal Party
Liberals
media
mining
Nationals
peter lewis
Polling
polls
Prime Minister
tony abbott
two party preferred
voting
Voting intention
Recent Comments
