Essential Report
Frequency of reading news on social media platforms
Q. How frequently do you use technology platforms like Google and Facebook to search for, and read news articles?
| Total | Age Group | |||
| 18-34 | 35-54 | 55+ | ||
| At least daily | 52% | 46% | 64% | 46% |
| At least once a week | 22% | 26% | 20% | 21% |
| At least once a month | 8% | 16% | 5% | 4% |
| Less frequently than one a month | 6% | 5% | 4% | 9% |
| Never | 11% | 6% | 7% | 19% |
| Base (n) | 1,076 | 326 | 365 | 385 |
- Half of adult Australians use social media platforms like Facebook and Google to search and read news on a daily basis (52%). A further 22% use social media weekly to access news.
- People aged 35-54 are the heaviest consumers of news through social media, with 64% using a platform on a daily basis.
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- Performance of Scott Morrison
- Performance of Anthony Albanese
- Preferred Prime Minister
- Views towards re-electing the federal Coalition government
- Party trust to handle issues
- Importance of Australia’s international reputation
- Scott Morrison’s impact on Australia’s international reputation
- Views towards Australia’s international reputation
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