Essential Report

Election engagement

Apr 30, 2019

Q. How much attention have you been paying to the news, advertising and updates from the Federal Election?   

  Total Vote Labor Vote Liberal / National Vote Greens NET: Vote Other
Have not been paying any attention 19% 14% 12% 15% 19%
Have been paying little attention 29% 30% 29% 31% 27%
Have been paying some attention 33% 35% 33% 37% 40%
Have been paying a lot of attention 20% 21% 27% 17% 14%

 

  Total Aged 18-34 Aged 35-54 Aged 55+
Have not been paying any attention 19% 26% 19% 11%
Have been paying little attention 29% 34% 31% 21%
Have been paying some attention 33% 26% 35% 38%
Have been paying a lot of attention 20% 14% 14% 29%
  • Just under one in five people (19%) say they have not been paying any attention to the election. This was highest among those aged 18-34 (26%).
  • Engagement in the election was lower among those intending to vote for a minor or independent candidate. 19% of these voters say they haven’t been paying any attention the election, and just 14% say they have been paying a lot of attention.
  • Older voters are so far most engaged with the election, with 29% saying they have been paying a lot of attention.
  • Men were more likely than women to say they had been paying a lot of attention to the election (25% to 14%).

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