Essential Report

Comparison of Leader Attributes

May 10, 2010

Q.  Which of the following describe your opinion of the Opposition Leader, Tony Abbott?

  Kevin Rudd Tony Abbott Difference
Intelligent 73% 72% +1%
Hard-working 76% 71% +5%
A capable leader 55% 50% +5%
Demanding 69% 52% +17%
Arrogant 57% 54% +3%
Out of touch with ordinary people 55% 51% +4%
Understands the problems facing Australia 53% 49% +4%
Visionary 37% 35% +2%
Superficial 52% 44% +8%
Good in a crisis 44% 40% +4%
Narrow-minded 43% 53% -10%
Down to earth 47% 50% -3%
Too inflexible 45% 47% -2%
Complacent 38% 30% -8%
More honest than most politicians 39% 33% +6%
Trustworthy 41% 39% +2%

 Kevin Rudd has only slightly better ratings than Tony Abbott across key positive attributes such as hard-working (+5%), a capable leader (+5%) and trustworthy (+2%).

The main differences were that Kevin Rudd is perceived as more demanding (69%/52%), less narrow-minded (43%/53%), more superficial (52%/44%) and more complacent (38%/30%).

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