Essential Report

Cigarette Packaging

May 30, 2011

Q. Do you agree or disagree with the Government’s proposal to package all cigarettes in olive green and remove all brand logos?
(This question has been commissioned by Network Ten)

Total Smoke regularly Don’t smoke regularly Vote Labor Vote Lib/Nat Vote Greens Men Women Age

18-34

Aged

35-54

Aged 55+
Total agree 49% 24% 55% 61% 40% 63% 50% 48% 54% 46% 49%
Total disagree 34% 62% 28% 27% 41% 28% 34% 33% 28% 36% 37%
Strongly agree 26% 7% 30% 35% 19% 34% 29% 23% 27% 23% 30%
Agree 23% 17% 25% 26% 21% 29% 21% 25% 27% 23% 19%
Disagree 18% 18% 18% 15% 21% 15% 17% 19% 17% 17% 22%
Strongly disagree 16% 44% 10% 12% 20% 13% 17% 14% 11% 19% 15%
Don’t know 17% 14% 17% 12% 19% 9% 15% 18% 19% 17% 13%

49% agree with the Government’s cigarette packaging proposals and 34% disagree. Strongest support comes from Labor voters (61%), Greens voters (63%) and people aged under 35 (54%).

62% of regular smokers disagree with the proposals and 24% agree.

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