Essential Report

Changing Leaders – Approval

Jun 28, 2010

Q. Do you approve or disapprove of Julia Gillard replacing Kevin Rudd as leader of the Labor Party and Prime Minister?

Total Vote Labor Vote Lib/Nat
Total approve 47% 68% 36%
Total disapprove 40% 23% 60%
Strongly approve 15% 27% 10%
Approve 32% 41% 26%
Disapprove 19% 11% 26%
Strongly disapprove 21% 12% 34%
Don’t know 12% 9% 5%

Sample = 818

47% approved the change from Kevin Rudd to Julia Gillard as Prime Minister and 40% disapproved. Opinions reflected political party preferences. Labor voters strongly approved the change by 68% to 23% while 60% of Liberal/National voters disapproved and 36% approved. There were no significant differences by gender. However, older respondents were more likely to approve than younger respondents – 55% of those aged 55+ approved and 37% disapproved.

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