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  • Feb, 2012

    Trends: Where is the love?

    EMC director Peter Lewis talks about the “disapproval” ratings of the country’s leaders


    It’s time to rename some of our key poll indicators. There is no longer a place for ‘Approval Ratings’ in Australian politics because there is so little approval to rate.

    Instead we can say that both leaders are enjoying majority levels of disapproval and working hard to secure a vital edge in the category, carefully managing their public appearances and media profile to raise their stats.

    As this week’s Essential Report shows, these figures are the result of more than 18 months focussed activity that has seen both leaders’ disapproval soar while their approval ratings have been carefully contained. Comments »

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