Big Picture, Empty Suit

Jul 2, 2012
Essential Research

There is really something revealing about the picture that accompanies today’s story in the Sydney Morning Herald about the carbon tax. Check it out…

The story is straightforward enough, leading with the words of The Empty Suit:

THE Opposition Leader, Tony Abbott, declared yesterday that the ”campaign is now on” as the Gillard government began the tough job of selling its carbon tax, the biggest economic reform the country has seen since the GST.

But look up higher, above the headline, and you see the real news: the billboard with a picture of The Empty Suit and the real thing, the real Empty Suit, dwarfed by the picture.

There, in a nutshell, is the story: image is bigger than reality.


@jonathantasini

 

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