Essential Report

Attributes of the Liberal Party

Mar 30, 2016

Q. And which statements do you feel fit the Liberal Party?

  Total Change Mar 2010 April 2011 May 2012 Aug 2013 Sep 2014 Nov 2015
Will promise to do anything to win votes 63% -5 72% 65% 63% 65% 69% 68%
Too close to the big corporate and financial interests 62% -5   60% 58% 60% 65% 67%
Divided 61% +5 66% 49% 37% 31% 40% 56%
Out of touch with ordinary people 58% -4 58% 54% 53% 58% 63% 62%
Moderate 47% -4 50% 55% 52% 48% 44% 51%
Have a vision for the future 46% -8   48% 48% 51% 49% 54%
Has a good team of leaders 41% -7 31% 40% 39% 36% 38% 48%
Understands the problems facing Australia 41% -5 43% 51% 52% 48% 44% 46%
Clear about what they stand for 39% -7   44% 46% 45% 46% 46%
Have good policies 39% -4       38% 39% 43%
Extreme 36% -3 38% 36% 34% 39% 40% 39%
Looks after the interests of working people 31% -1   38% 40% 36% 31% 32%
Trustworthy 28% -1       30% 28% 29%
Keeps its promises 27% +2 23% 33% 34% 32% 26% 25%

The Liberal Party’s main attributes were – will promise anything to win votes (63%), too close to the big corporate and financial interest (62%), divided (61%) and out of touch with ordinary people (58%).

Main changes since November were – have a vision for the future (down 8%), has a good team of leaders (down 7%) and clear about what they stand for (down 7%).

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