Attributes of the Labor Party

Apr 27, 2011

Q. Here is a list of things both favourable and unfavourable that have been said about various political parties. Which statements do you feel fit the Labor Party?

6 Jul 09 14 Mar 10

27 April 11

% change
Will promise to do anything to win votes 57% 63% 72% +9%
Divided 30% 36% 66% +30%
Out of touch with ordinary people 44% 48% 61% +13%
Moderate 65% 63% 51% -12%
Too close to the big corporate and financial interests 46% n.a.
Have a vision for the future 43% n.a.
Understands the problems facing Australia 62% 54% 40% -14%
Looks after the interests of working people 39% n.a.
Extreme 25% 26% 38% +12%
Has a good team of leaders 60% 52% 34% -18%
Clear about what they stand for 28% n.a.
Keeps its promises 44% 33% 20% -13%

The Labor Party’s main attributes were – will promise anything to win votes (63%), divided (66%) and out of touch with ordinary people (61%).
Since these questions were last asked in March 2010, all of Labor’s positive attributes have declined and the negative attributes increased. Main changes since last March were divided (up 30% to 66%), has a good team of leaders (down 18% to 34%) and understands the problems facing Australia (down 14% to 40%).

Note that the 2PP voting intention for 14 March 2010 was 56%-44% to Labor compared to the current 46%-54%.

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