Essential Report
Alcohol measures
Q. Do you support or oppose the following measures in relation to alcohol?
Total support | Total oppose | Strongly support | Support | Oppose | Strongly oppose | Don’t know | ||
Banning alcohol sponsorship of sport | 59% | 27% | 32% | 27% | 20% | 7% | 14% | |
Banning alcohol advertising | 54% | 31% | 27% | 27% | 25% | 6% | 15% | |
Increasing the taxation of alcohol to discourage consumption | 40% | 49% | 19% | 21% | 27% | 22% | 11% | |
Restricting liquor outlets to make alcohol more difficult to buy | 50% | 35% | 22% | 28% | 24% | 11% | 15% | |
Increasing the legal age for consumption of alcohol | 57% | 31% | 26% | 31% | 22% | 9% | 125 | |
More public education about responsible consumption of alcohol | 87% | 6% | 47% | 40% | 5% | 1% | 7% |
Measures with most support were more education about responsible drinking (87%), banning alcohol sponsorship of sport (59%), increasing the legal age for consumption of alcohol (57%) and banning alcohol advertising (54%).

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