Essential Report

Actions taken on social media

Sep 30, 2014

Q. Have you taken any of the following actions in that last 12 months because of concerns about privacy and surveillance of social media?

	Total	Men	Women	Aged 18-34	Aged 35-54	Aged 55+
Increased my security settings	55%	50%	58%	60%	55%	46%
Changed the types of things I say or put up on social media	49%	47%	51%	59%	44%	42%
Removed information about myself	41%	38%	43%	51%	38%	28%
Cut back my list of friends or people I follow	39%	36%	41%	48%	36%	27%
Taken other actions	20%	20%	20%	25%	18%	16%

(based on the 74% of respondents who use social media)

A majority had taken some form of action in the last 12 months because of concerns about privacy and surveillance of social media. The most common actions taken were increasing security settings (55%) and changing the types of things said or put up on social media (49%).

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