Q. Do you use social media (e.g. Facebook, Twitter) while watching those TV programs or movies?
Total |
|
Men |
Women |
|
Aged 18-34 |
Aged 35-54 |
Aged 55+ |
|
Yes, often |
32% |
29% |
35% |
47% |
26% |
9% |
||
Yes, sometimes |
29% |
26% |
32% |
31% |
29% |
26% |
||
No, never |
38% |
44% |
32% |
22% |
45% |
63% |
||
Don’t know |
* |
* |
1% |
* |
– |
1% |
* excludes those who never download
61% say they often or sometimes use social media while watching downloaded programs and movies.
Those most likely use social media were women (67%) and people aged 18-34 (78%).