Q. Football clubs in Australia get their income in a variety of ways. For each of the following, please indicate if you think it is good or bad source of income for football clubs?
| Total Good | Total Bad | Very Good | Good | Bad | Very Bad | Don’t know | ||
| Merchandise sales | 91% | 4% | 45% | 46% | 3% | 1% | 6% | |
| Corporate sponsorship | 90% | 3% | 45% | 45% | 2% | 1% | 6% | |
| Raffles, auctions, competitions | 89% | 4% | 38% | 51% | 3% | 1% | 6% | |
| TV broadcasting revenue | 87% | 5% | 37% | 50% | 4% | 1% | 8% | |
| Philanthropic donations | 76% | 8% | 29% | 47% | 6% | 2% | 16% | |
| Property investment | 76% | 11% | 24% | 52% | 9% | 2% | 13% | |
| Poker machines in clubs | 33% | 57% | 7% | 26% | 28% | 29% | 10% |
Merchandise sales (91%), corporate sponsorship (90%), raffles etc (89%) and TV broadcasting revenue (87%) are regarded to be the better sources of income for football clubs in Australia.
By a difference of 11 points, philanthropic donations and property investment are also regarded as good sources of income by the vast majority of respondents (76%).
Forty three (43) points behind those sources of income are poker machines in clubs, making them the least well regarded source of income for football clubs by a large margin. Whilst only 33% of respondents regard them as a good source of income, 57% see them as a bad source of income.