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Privacy on the internet

7 Feb 2017

Q. In the last 12 months, have you taken any of the following actions to protect your privacy on the internet?

  Total   Men Women Aged 18-34 Aged 35-54 Aged 55+   Aug 2015
Cleared cookies and browser in history 73%   76% 70% 74% 76% 69%   77%
Stopped using a website you think might be using information about you 54%   55% 53% 58% 55% 50%   54%
Set your browser to disable or turned off cookies 46%   48% 45% 50% 46% 43%   51%
Deleted something you posted in the past 46%   45% 47% 58% 46% 33%   48%
Decided not to use a website because they wanted your real name 42%   35% 40% 49% 42% 36%   43%
Used a false name or untraceable username 32%   35% 29% 44% 32% 17%   33%
Use a non-identifiable email address 26%   30% 21% 39% 26% 11%   27%
Used a Virtual Private Network or Tor 18%   24% 12% 28% 15% 10%   16%

Note: previous surveys asked if “ever” taken these actions.

Actions most likely to have been taken to protect privacy were clearing cookies and browser in history (73%), stopped using a website that might be using your information (54%) and setting browser to disable or turning off cookies (46%).

There has been little change since this question was last asked in 2015.

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