Q. If Kevin Rudd was the leader of the Labor Party (and Tony Abbott was leader of the Liberal Party), to which party will you probably give your first preference vote if a Federal Election was held today? If not sure, which party would you lean toward?
| First preference | Total | Gave vote |
| Liberal | 36% | 39% |
| National | 3% | 3% |
| Total Lib/Nat | 39% | 42% |
| Labor | 41% | 45% |
| Greens | 7% | 8% |
| Other/Independent | 5% | 6% |
| Don’t know | 8% |
If Kevin Rudd was leader of the Labor Party (and Tony Abbott was leader of the Liberal Party) 45% said they would give their first preference vote to Labor (up 13%) and 42% to the Liberal or National Parties (down 6%). The Greens vote drops 3% to 8%.
In two party preferred terms, this equates to 53% Labor/47% Liberal/National – a swing of 8% to Labor.
Most of the increased Labor vote comes from Liberal/National voters – 12% of Liberal/National voters said they would vote Labor if Kevin Rudd was leader.
Groups with the largest shifts to Labor were women, aged under 35, NSW and lower incomes.