Trust in newspapers

Jan 22, 2013

Q. How much trust do you have in what you read in the following newspapers?

 

Total a lot/some

25 Jul 11

Total a lot/some

25 Jun 12

Total a lot/some

21 Jan 13

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

The Australian

69%

60%

65%

10%

55%

20%

10%

5%

The Telegraph (NSW only)

52%

49%

48%

5%

43%

35%

15%

2%

Sydney Morning Herald (NSW only)

74%

69%

71%

12%

59%

20%

9%

1%

The Age (Victoria only)

79%

76%

71%

11%

60%

16%

9%

4%

Herald Sun (Victoria only)

54%

51%

50%

8%

42%

28%

20%

2%

Courier Mail (Queensland only)

65%

51%

57%

4%

53%

22%

19%

3%

* Note : Percentages based only on respondents who had read each newspaper.

Among those who have read the newspaper, 11% have a lot of trust in The Age and 12% have a lot of trust in the SMH. 10% of readers of The Australian have a lot of trust in the newspaper but only 5% have a lot of trust in The Telegraph and 4% in the Courier mail.  50% have not much or no trust in The Telegraph and 48% have not much or no trust in The Herald Sun.

Overall, the most trusted newspapers were The Age (71% a lot/some trust) and the SMH (71%). The least trusted were The Telegraph (48% a lot/some trust) and the HeraldSun (50%).

Since this question was asked last year, there have been increase in trust in the Courier Mail (up 6%) and The Australian (up 5%), while the Age has declined  by 5%.