Trust in media coverage of election campaign

Aug 19, 2013

Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?

 

Total a lot/sometrust

 

A lot of trust

Some trust

Not much trust

No trust at all

Don’t know

Don’t use

ABC TV

58%

22%

36%

10%

7%

8%

17%

SBS TV

52%

16%

36%

9%

5%

10%

24%

Commercial TV

29%

3%

26%

34%

19%

9%

9%

ABC radio

49%

16%

33%

10%

8%

8%

25%

Commercial radio

25%

4%

21%

27%

19%

10%

18%

The Australian

31%

5%

26%

15%

16%

9%

27%

The Telegraph (NSW)

25%

7%

18%

21%

28%

7%

19%

Sydney Morning Herald (NSW)

39%

7%

32%

21%

16%

8%

17%

The Age (Victoria)

42%

7%

35%

21%

13%

9%

15%

Herald Sun (Victoria)

30%

5%

25%

25%

26%

8%

12%

Courier Mail (Queensland)

23%

2%

21%

20%

21%

9%

27%

The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).

The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).

The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).