Q. How much trust did you have in the way the following media reported and commented on the Federal election campaign?
Total a lot/some trust | Total not much/no trust | Net | A lot of trust | Some trust | Not much trust | No trust at all | Don’t know | Don’t use | ||
ABC TV | 65% | 17% | +48 | 26% | 39% | 11% | 6% | 6% | 12% | |
SBS TV | 61% | 15% | +46 | 21% | 40% | 11% | 4% | 7% | 18% | |
ABC radio | 54% | 18% | +36 | 20% | 34% | 12% | 6% | 5% | 22% | |
Sydney Morning Herald (NSW) | 45% | 25% | +20 | 11% | 34% | 19% | 6% | 7% | 22% | |
The Australian | 37% | 25% | +12 | 8% | 29% | 18% | 7% | 6% | 30% | |
The Age (Victoria) | 42% | 33% | +9 | 7% | 35% | 22% | 11% | 5% | 21% | |
Courier Mail (Queensland) | 37% | 37% | – | 6% | 31% | 25% | 12% | 5% | 21% | |
Commercial TV | 42% | 44% | -2 | 4% | 38% | 33% | 11% | 7% | 7% | |
The Telegraph (NSW) | 35% | 39% | -4 | 10% | 25% | 25% | 14% | 7% | 20% | |
Commercial radio | 35% | 41% | -6 | 4% | 31% | 30% | 11% | 7% | 17% | |
Herald Sun (Victoria) | 35% | 43% | -8 | 5% | 30% | 27% | 16% | 5% | 16% |
The media most trusted for reporting and commentary on the election were ABC TV (65% trust), SBS TV (61%) and ABC radio (54%).
The most trusted newspapers were the Sydney Morning Herald (45%), The Australian (37%) and The Age (42%).
The least trusted media were the Herald Sun (43% not much or no trust), commercial TV (44%) and commercial radio (41%).