Search results for "trust in media"
May 2, 2011
Essential Research

Trust in Media

Q. How much would you say you trust each of the following media sources to provide you with the news and information you want about Australian politics?

A lot/some trust
Total a lot/some trust Total not much/no trust A lot of trust Some trust Not much trust No trust at all Don’t know Aged 18-34 Aged 35-54 Aged 55+
ABC TV 76% 15% 29% 47% 9% 6% 9% 73% 77% 79%
SBS 70% 15% 24% 46% 10% 5% 15% 69% 72% 67%
ABC radio 69% 17% 25% 44% 11% 6% 14% 66% 71% 71%
Daily newspapers 53% 40% 6% 47% 31% 9% 7% 52% 53% 52%
Commercial TV 45% 48% 4% 41% 35% 13% 7% 42% 48% 44%
Sky News 41% 25% 7% 34% 17% 8% 34% 46% 42% 34%
Commercial radio 40% 48% 4% 36% 34% 14% 12% 34% 44% 41%

The most trusted media for news and information about politics were ABC TV (76%), SBS (70%) and ABC radio (69%). The least trusted were commercial radio and commercial TV (both 48% not much or no trust).

Those aged 18-34 tended to have more trust in Sky News (46%) but less trust in commercial radio (34%).

The major differences by voting intention were that Liberal/National voters have more trust in commercial TV (52%), Sky News (48%) and commercial radio (49%).

(more…)

Mar 15, 2010
Essential Research

Trust in media

Q. How much trust do you have in what you read or hear in the following media?

  A lot Some Not much None Don’t know/use
ABC TV news and current affairs 25% 45% 14% 3% 13%
ABC radio news and current affairs 20% 42% 15% 4% 19%
Commercial TV news and current affairs 9% 55% 26% 5% 5%
News and opinion in daily newspapers 9% 53% 26% 4% 7%
Commercial radio news and current affairs 7% 47% 29% 6% 10%
ABC radio talkback programs 6% 39% 24% 5% 25%
News and opinion websites 5% 44% 31% 6% 15%
Commercial radio talkback programs 3% 35% 32% 11% 19%
Internet blogs 2% 18% 40% 15% 25%

 ABC TV and radio news and current affairs were the most trusted media (25% and 20% respectively have a lot of trust).

 Commercial TV news and current affairs programs have the highest consumption, but only 9% say they have a lot of trust in them.

And although consumption of newspapers and internet news sites is very similar, newspapers are considered more trustworthy (62% compared to 49% have a lot/some trust in them). (more…)

Mar 16, 2021
Essential Research

Trust in institutions

Q. How much trust do you have in the following institutions and organisations?

TOTAL: Trust Mar’21 Change since Aug’20 Aug’20
Australia’s border security agencies 72% 5% 67%
State & federal health authorities 70% 1% 69%
State or territory government 66% 6% 60%
Police, courts and the justice system 64% No change 64%
The ABC 59% 1% 58%
The Commonwealth public service 57% 1% 56%
Federal parliament 54% -1% 55%
News on commercial TV & radio 45% No change 45%
Print media 35% -4% 39%

 

  TOTAL:

Trust

TOTAL:

Don’t trust

Have a lot of trust Have some trust Have little trust Have no trust at all Unsure
Australia’s border security agencies 72% 24% 28% 44% 18% 6% 3%
State & federal health authorities 70% 27% 25% 45% 20% 7% 3%
State or territory government 66% 31% 22% 45% 21% 10% 2%
Police, courts and the justice system 64% 34% 21% 43% 24% 10% 2%
The ABC 59% 36% 21% 38% 24% 13% 5%
The Commonwealth public service 57% 38% 12% 45% 29% 8% 5%
Federal parliament 54% 43% 15% 39% 28% 15% 3%
News on commercial TV & radio 45% 52% 8% 36% 36% 16% 3%
Print media 35% 60% 6% 30% 40% 19% 5%
  • People currently have the most trust in Australia’s border security agencies (72%) and state and federal health authorities (70%). Trust in border security agencies has seen a 5% point increase since August last year and trust in health authorities is unchanged.
  • Trust in state or territory governments comes in as the third most trusted institution (66%), having increased by 6% points since last August. Trust in police, courts and the justice system follows closely behind (64%).
  • 57% of people trust the Commonwealth public service, and just over half (54%) trust the federal parliament, both are consistent with levels seen last August.
  • 59% trust the ABC, more than the proportion who trust commercial TV and radio news (54%). Print media is the least trusted institution with only just over a third (35%) of people trusting it.
Aug 11, 2020
Essential Research

Trust in institutions

Q. How much trust do you have in the following institutions and organisations?

  TOTAL: Trust TOTAL: Low trust Have a lot of trust Have some trust Have little trust Have no trust at all Unsure
State & federal health authorities 69% 25% 28% 41% 18% 7% 6%
Australia’s border security agencies 67% 26% 21% 46% 17% 8% 7%
Police, courts and the justice system 64% 30% 22% 42% 20% 9% 6%
State or territory government 60% 34% 23% 37% 23% 11% 6%
The ABC 58% 34% 24% 34% 23% 11% 8%
The Commonwealth public service 56% 36% 14% 41% 29% 7% 8%
Federal parliament 55% 37% 17% 38% 26% 11% 8%
News on commercial TV & radio 45% 49% 10% 35% 35% 14% 6%
Print media 39% 55% 7% 31% 36% 18% 7%

 

  • Participants have most trust in state & federal health authorities (69%) and Australia’s border security agencies (67%).
  • News on commercial TV & radio (45%) and print media (39%) are trusted by less than half of participants.
Mar 7, 2017
Essential Research

Trust in industries

Q. How much trust do you have in the following industries to act in the public interest? 

  Total a lot/some trust   A lot of trust Some trust Not much trust No trust at all Don’t know   Jan 2013

A lot/ some trust

Tourism 70% 18% 52% 16% 5% 9% 68%
Agriculture 68% 18% 50% 15% 6% 11% 72%
Manufacturing 55% 8% 47% 27% 9% 10% 56%
Retail 53% 8% 45% 29% 10% 9% 47%
Construction and development 46% 8% 38% 31% 14% 9% 48%
Telecommunications 36% 7% 29% 35% 20% 9% 37%
Mining 36%   6% 30% 30% 245 11% 32%
Banking 33%   8% 25% 30% 30% 7% 33%
Media 29%   3% 26% 31% 31% 8% 30%
Power companies 24% 3% 21% 35% 32% 8% 18%

The industries most trusted to act in the public interest were tourism (70% some/a lot of trust), agriculture (68%) and manufacturing (55%).

The industries least trusted to act in the public interest were power companies (24%), the media (29%), banking (33%) and mining (36%).

Since this question was asked in 2013, trust in power companies has increased 6 points – although remains the least trusted industry.

The only industry on which there were major differences was mining where 50% of Liberal/National voters had a lot/some trust compared to only 30% of Labor voters and 18% of Greens voters.

Sep 6, 2016
Essential Research

Trust in handling information

Q. How much trust do you have in the following organisations to store your personal data safely and in a way that would prevent abuse?

  Total trust   A lot of trust Some trust Little trust No trust Don’t know
Security agencies such as the Australian Federal Police, local police and ASIO 51%   19% 32% 28% 16% 5%
The Australian Bureau of Statistics 46%   12% 34% 29% 20% 5%
Banks 45%   12% 33% 32% 20% 4%
Federal Government departments 37%   8% 29% 32% 26% 5%
Telecommunications companies and internet service providers 30%   4% 26% 37% 28% 5%
Online shopping websites 30%   4% 26% 37% 29% 4%
Social media sites e.g. Facebook 20%   3% 17% 32% 44% 5%

A majority (51%) trust security agencies to store personal information. 46% trust the ABS and 45% trust banks. Internet based entities are trusted by only 30% or less.

Feb 23, 2016
Essential Research

Trust in information about asylum seekers

How much trust do you have in the following for information about asylum seekers?

  A lot of trust Some trust Not much trust No trust at all Don’t know
Politicians 2% 15% 31% 42% 10%
Government officials 3% 20% 38% 30% 10%
The media 2% 19% 37% 33% 9%
Churches 8% 27% 30% 23% 11%
Doctors 22% 43% 17% 7% 11%
Human rights campaigners 12% 30% 26% 21% 11%
Welfare agencies 9% 37% 26% 16% 11%
International organisations 8% 33% 30% 17% 12%

For information about asylum seekers the most trusted sources were doctors (65% a lot/some trust), welfare agencies (46%), human rights campaigners (42%) and international organisations (41%).

Only 17% trust politicians and 21% trust the media.

Politicians are trusted by 28% of Liberal/National voters and 13% of Labor voters. Government officials are trusted by 36% of Liberal/National voters and 19% of Labor voters. Human are trusted by 35% of Liberal/National voters, 49% of Labor voters and 77% of Greens voters.

Jan 20, 2015
Essential Research

Trust in Institutions

Q. How much trust do you have in the following institutions and organisations?

 

Total

trust

 

A lot of trust

Some trust

A little trust

No trust

Don’t know

% change

 

Total trust

Jun 12

Total trust

Mar 13

Total trust

Jul 14

The ABC

53%

20%

33%

28%

12%

8%

-1

54%

70%

54%

The High Court

53%

17%

36%

27%

12%

8%

-4

60%

74%

57%

The Reserve Bank

49%

14%

35%

30%

12%

9%

-3

49%

64%

52%

Charitable organisations

44%

7%

37%

36%

13%

7%

-1

50%

52%

45%

Environment groups

33%

5%

28%

39%

20%

8%

+2

32%

41%

31%

Your local council

32%

4%

28%

41%

21%

6%

-1

na

34%

33%

The Commonwealth Public Service

32%

4%

28%

39%

17%

11%

+1

30%

36%

31%

Newspapers

30%

3%

27%

43%

20%

6%

26%

30%

30%

Online news media

27%

3%

24%

43%

22%

8%

+2

23%

27%

25%

Federal Parliament

25%

3%

22%

36%

32%

7%

22%

34%

25%

TV news media

25%

2%

23%

44%

24%

6%

-7

21%

30%

32%

State Parliament

24%

3%

21%

37%

32%

7%

na

30%

24%

Trade unions

23%

4%

19%

34%

35%

9%

+1

22%

25%

22%

Business groups

23%

2%

21%

43%

23%

10%

+1

22%

26%

22%

Religious organisations

22%

4%

18%

30%

40%

7%

-4

27%

27%

26%

Political parties

14%

1%

13%

35%

45%

6%

+1

12%

12%

13%

 Note: ‘Total Trust’ is an aggregate figure achieved by adding ‘A lot of trust’ and ‘Some trust’

There have been few significant changes since this question was asked in July last year.

Respondents had most trust in the ABC (53%), the High Court (53%), the Reserve Bank (49%) and charitable organisations (44%). They had least trust in political parties (14%) and religious organisations (22%).

The main changes since the last poll were for TV news media (down 7% to 25%) and religious organisations (down 4% to 22%).

Compared to the average, Labor voters had more trust in the ABC (61%), environment groups (42%) and trade unions (33%).

Liberal/National voters, compared to the average, had a little more trust in the Reserve Bank (59%), religious organisations (29%), newspapers (38%), TV news (33%), Federal Parliament (39%), State Parliament (35%) and business groups (33%).

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