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  • Aug, 2013

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    Trust in media coverage of election campaign

    Q. How much trust do you have in the way the following media have reported and commented on the election campaign so far?

     

    Total a lot/sometrust

     

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    Don’t use

    ABC TV

    58%

    22%

    36%

    10%

    7%

    8%

    17%

    SBS TV

    52%

    16%

    36%

    9%

    5%

    10%

    24%

    Commercial TV

    29%

    3%

    26%

    34%

    19%

    9%

    9%

    ABC radio

    49%

    16%

    33%

    10%

    8%

    8%

    25%

    Commercial radio

    25%

    4%

    21%

    27%

    19%

    10%

    18%

    The Australian

    31%

    5%

    26%

    15%

    16%

    9%

    27%

    The Telegraph (NSW)

    25%

    7%

    18%

    21%

    28%

    7%

    19%

    Sydney Morning Herald (NSW)

    39%

    7%

    32%

    21%

    16%

    8%

    17%

    The Age (Victoria)

    42%

    7%

    35%

    21%

    13%

    9%

    15%

    Herald Sun (Victoria)

    30%

    5%

    25%

    25%

    26%

    8%

    12%

    Courier Mail (Queensland)

    23%

    2%

    21%

    20%

    21%

    9%

    27%

    The most trusted media for coverage of the election campaign were ABC TV (58% trust), SBS TV (52%) and ABC radio (49%).

    The most trusted newspapers were The Age (42%) and the Sydney Morning Herald (39%).

    The least trusted media were the Courier Mail (23%), The Telegraph (25%) and commercial radio (25%).

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