Watching Live Sport on TV
Q. How often do you watch live sport on free-to-air TV?
Q. How often do you watch live sport on pay TV?
| FTA | Pay | |
| More than three times a week | 11% | 7% |
| Two or three times a week | 13% | 5% |
| About once a week | 21% | 8% |
| About once a month | 7% | 4% |
| Less often | 9% | 6% |
| It varies, depending on the time of year | 20% | 10% |
| Total watch | 80% | 39% |
| Never | 18% | 59% |
| Can’t say | 2% | 2% |
80% say they watch live sport on free-to-air TV and 39% watch on pay TV.
45% watch at least once a week on free-to-air TV and 20% watch at least once a week on pay TV.
57% of men and 31% of women watch on FTA TV at least once a week, while 25% of men and 14% of women watch on pay TV at least once a week.
The age groups most likely to watch FTA at least once a week are 18-24 (52%) and 35-44 (49%) while those least likely are 65+ (39%) and 25-34 (39%).
There were no substantial age differences for those watching on pay TV.
Rating Coverage of Live Sport on TV
Q. How would you rate the coverage of live sport on free-to-air TV?
Q. How would you rate the coverage of live sport on pay TV?
| FTA | Pay | |
| Total good | 77% | 80% |
| Total poor | 17% | 5% |
| Very good | 19% | 40% |
| Good | 58% | 40% |
| Poor | 14% | 3% |
| Very poor | 3% | 2% |
| Don’t know | 6% | 15% |
*Note : Percentages based on those who watch live sport on FTA/pay TV.
77% of those who watch sport on FTA TV rate the coverage good and 17% say it is poor. For watchers of pay TV, 80% say good and 5% poor.
40% of viewers rate pay TV “very good” compared to 19% for FTA TV.
For pay TV coverage, those watching more frequently are more likely to give higher positive ratings – for those viewing at least twice a week, 70% rated it very good, 26% good and only 1% poor or very poor.
For FTA TV coverage, of those viewing at least twice a week, 29% rated it very good, 48% good and 20% poor or very poor.
Essential Report
Two Party Preferred: 17 June 2013
In this week's report:
3Q: Latest episodes
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Essential Report with EMC’s Peter Lewis and Jackie Woods
Comments19 Sep 2012Lewis and Woods talk through this week’s polling numbers: voting intention, leader attributes, drug laws in Australia, and more…
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Are we ready for the grey revolution?
Comments12 Sep 2012Ken Morrison says our cities need to be transformed for our ageing population – and it’s not solely about nursing homes.
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Ships, trains and submarines — can we build them here?
Comments11 Sep 2012Tim Ayres wishes Clive Palmer and other mining giants would give local manufacturers a go instead of heading overseas.
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Do we undervalue our public sector innovations?
Comments11 Sep 2012Nadine Flood questions whether governments take our science and other publicly funded breakthroughs for granted.
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