The Essential Report Archive Read the latest report

  • Jun, 2015

    Best place to invest

    Q. Where do you think is the best place to invest your money?

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    The housing market

    29%

    29%

    30%

    34%

    33%

    18%

    Australian share market

    15%

    18%

    11%

    12%

    14%

    18%

    Specific companies or businesses

    3%

    4%

    1%

    5%

    1%

    3%

    Other investments like art and antiques

    *

    *

    *

    *

    1%

    Investment funds

    9%

    12%

    7%

    7%

    8%

    14%

    Leave it in the bank

    16%

    14%

    17%

    14%

    13%

    21%

    Not sure

    28%

    22%

    35%

    28%

    30%

    27%

    29% think that the housing market is the best place to invest and 16% think it better to leave it in the bank.

    35% of women are not sure of the best place to invest.

  • Jun, 2015

    Retirement expectations

    Q. Do you think that you will have adequate income from your superannuation and investments to live a comfortable lifestyle when you choose to stop working?

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Yes – definitely

    8%

    10%

    6%

    11%

    5%

    12%

    Yes – probably

    31%

    37%

    26%

    36%

    30%

    24%

    No – probably not

    34%

    33%

    35%

    28%

    37%

    38%

    No – definitely not

    15%

    10%

    20%

    10%

    17%

    20%

    Not sure

    12%

    10%

    14%

    14%

    12%

    7%

    Based on those working full-time, self-employed or part-time

    39% of respondents currently working think they will have adequate income for the retirement and 49% think they will not.

    47% of men think they will have adequate income compared to 32% of women. 55% of women think they will not have enough income compared to 43% of men.

    47% of those aged 18-34 think they will have enough compared to 35% of those aged 35-54.

  • Jun, 2015

    ,

    Occupation by voting intention

    Q. Which of the following best describes your occupation?

    First preference/leaning to

    Total

    Profess- ional

    Manager

    Admin or sales

    Trades

     

    Home duties

    Retired

    Not working

    Student

    Labor

    39%

    39%

    27%

    36%

    42%

     

    45%

    43%

    33%

    48%

    Liberal/National

    41%

    41%

    48%

    50%

    39%

     

    42%

    41%

    28%

    21%

    Greens

    11%

    11%

    15%

    9%

    4%

     

    3%

    6%

    13%

    25%

    Other/Independent

    9%

    9%

    11%

    6%

    15%

     

    11%

    9%

    26%

    6%

    Those more likely to vote Labor were home duties (45%) and students (48%).
    Those more likely to vote Liberal/National were managers (48%), admin/sales (50%) and semi/unskilled workers (46%).

  • Jun, 2015

    Federal politics – voting intention

    Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

    Q. If don’t know -Well which party are you currently leaning to?

    Sample size = 1,813 respondents

    First preference/leaning to

    Election 7 Sep 13

    4 weeks ago 26/5/15

    2 weeks ago 9/6/15

    Last week 16/6/15

    This week 23/6/15

    Liberal

    38%

    38%

    39%

    38%

    National

    4%

    3%

    3%

    3%

    Total Liberal/National

    45.6%

    41%

    41%

    42%

    41%

    Labor

    33.4%

    39%

    40%

    39%

    39%

    Greens

    8.6%

    10%

    9%

    10%

    10%

    Palmer United Party

    5.5%

    1%

    1%

    1%

    1%

    Other/Independent

    6.9%

    8%

    9%

    8%

    8%

    2 Party Preferred

    Election 7 Sep 13

    4 weeks ago 26/5/15

    2 weeks ago 9/6/15

    Last week 16/6/15

    This week 23/6/15

    Liberal National

    53.5%

    48%

    48%

    48%

    48%

    Labor

    46.5%

    52%

    52%

    52%

    52%

    NB. The data in the above tables comprise 2-week averages derived from the first preference/leaning to voting questions. Respondents who select ‘don’t know’ are not included in the results. The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2013 election.

  • Jun, 2015

    Paying people smugglers

    Q. It has been reported that the Australian Government has paid “people smugglers” to return asylum seekers to Indonesia. Do you approve or disapprove of the Australian Government paying “people smugglers” to take asylum seekers back to Indonesia?

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Vote other

    Total approve

    29%

    18%

    48%

    14%

    25%

    Total disapprove

    56%

    74%

    33%

    80%

    61%

    Strongly approve

    12%

    8%

    21%

    5%

    10%

    Approve

    17%

    10%

    27%

    9%

    15%

    Disapprove

    20%

    21%

    20%

    14%

    28%

    Strongly disapprove

    36%

    53%

    13%

    66%

    33%

    Don’t know

    15%

    8%

    19%

    6%

    13%

    29% approve of the Australian Government paying “people smugglers” to take asylum seekers back to Indonesia and 56% disapprove.

    A large majority of Labor voters (74%) and Greens voters (80%) disapprove while about half (48%) of Liberal/National voters approve. There were no significant differences across demographic groups except gender where 34% of men approve compared to 25% of women.

  • Jun, 2015

    Trust in media

    Q. How much trust do you have in what you read or hear in the following media?

    Total a lot /some trust

    A lot of trust

    Some trust

    Not much trust

    No trust at all

    Don’t know

    Don’t use

     

    Total a lot /some Jul 11

    Total a lot /some Jun 12

    Total a lot /some Jan 13

    Total a lot /some Nov 14

    ABC TV news and current affairs

    63%

    21%

    42%

    17%

    8%

    3%

    9%

     

    71%

    74%

    73%

    69%

    SBS TV news and current affairs

    61%

    15%

    46%

    19%

    5%

    3%

    12%

    66%

    ABC radio news and current affairs

    58%

    18%

    40%

    18%

    8%

    3%

    13%

     

    67%

    69%

    70%

    62%

    News and opinion in local newspapers

    50%

    6%

    44%

    29%

    11%

    3%

    8%

     

    54%

    56%

    55%

    53%

    ABC radio talkback programs

    46%

    9%

    37%

    25%

    11%

    3%

    16%

     

    47%

    50%

    49%

    48%

    Commercial TV news and current affairs

    46%

    7%

    39%

    31%

    15%

    3%

    5%

     

    48%

    46%

    44%

    48%

    News and opinion in daily newspapers

    45%

    5%

    40%

    31%

    13%

    3%

    8%

     

    53%

    52%

    48%

    50%

    Commercial radio news and current affairs

    44%

    5%

    39%

    29%

    14%

    3%

    10%

     

    46%

    45%

    46%

    45%

    News and opinion websites

    39%

    4%

    35%

    36%

    11%

    3%

    10%

     

    41%

    40%

    40%

    42%

    Commercial radio talkback programs

    34%

    5%

    29%

    29%

    22%

    3%

    13%

     

    33%

    33%

    32%

    33%

    Internet blogs

    20%

    2%

    18%

    39%

    21%

    4%

    15%

     

    20%

    20%

    23%

    22%

    Overall, trust in media has fallen a little since this question was asked last year – however rankings remain much the same.

    The most trusted media were ABC TV news and current affairs (63% a lot/some trust), SBS TV news and current affairs (61%) and ABC radio news and current affairs (58%).

    The least trusted were internet blogs (20%) and commercial radio talkback programs (34%).

  • Jun, 2015

    Same sex marriage

    Q. Do you think people of the same sex should or should not be allowed to marry?

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Vote other

     

    Jul 2011

    Sep 2012

    Oct 2013

    Jun 2014

    Dec 2014

    Feb 2015

    Jun 2015

    Should be allowed to marry

    59%

    73%

    42%

    88%

    37%

     

    54%

    55%

    57%

    60%

    55%

    59%

    59%

    Should not be allowed to marry

    28%

    17%

    41%

    5%

    55%

     

    35%

    36%

    31%

    28%

    32%

    28%

    30%

    Don’t know

    14%

    10%

    17%

    7%

    8%

     

    11%

    9%

    12%

    12%

    14%

    13%

    11%

    `

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    Should be allowed to marry

    59%

    56%

    61%

    70%

    59%

    44%

    Should not be allowed to marry

    28%

    31%

    24%

    17%

    27%

    41%

    Don’t know

    14%

    13%

    15%

    13%

    14%

    15%

    59% agreed that people of the same sex should be allowed to marry and 28% think they should not. This represents little change since this question was previously asked in February and early June.

    Support for same sex marriage is 56% among men and 61% among women. 70% of under 35’s support same sex marriage – while those aged 65+ split 31% in favour/53% against.

  • Jun, 2015

    Strength of opinion about same sex marriage

    Q. How strongly do you feel about the issue of same-sex marriage?

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Vote other

    Should be allowed to marry

    Should not be allowed to marry

    Very strongly

    40%

    46%

    31%

    48%

    42%

    37%

    46%

    Quite strongly

    29%

    27%

    30%

    29%

    34%

    29%

    30%

    Not very strongly

    27%

    24%

    35%

    23%

    22%

    30%

    22%

    Can’t say

    4%

    4%

    4%

    2%

    5%

    2%

     

    Total

    Labor – Should be allowed to marry

    Labor – Should not be allowed to marry

    Lib/Nat – Should be allowed to marry

    Lib/Nat – Should not be allowed to marry

    Very strongly

    40%

    48%

    39%

    16%

    48%

    Quite strongly

    29%

    24%

    38%

    36%

    23%

    Not very strongly

    27%

    23%

    20%

    43%

    27%

    Can’t say

    4%

    4%

    3%

    5%

    1%

    40% of those who gave an opinion on same-sex marriage said they feel very strongly about the issue and 29% quite strongly. Labor voters (46%) and Greens voters (48%) tend to feel most strongly about the issue.

    Only 31% of Liberal/National voters said they feel very strongly about the issue. Those opposed to same sex marriage tended to feel more strongly about the issue (46%). This is most evident with Liberal/National voters where 48% of those opposed feel very strongly compared to only 16% of those in favour.

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