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  • Sep, 2015

    Economy heading in right or wrong direction

    Q. Do you think Australia’s economy is heading in the right or wrong direction?

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Vote other

     

     

    Jun 2012

    Apr 2013

    Apr 2014

    Aug 2014

    May 2015

    Sep 2015

    The right direction

    34%

    24%

    54%

    12%

    27%

     

     

    43%

    36%

    39%

    35%

    35%

    35%

    The wrong direction

    39%

    47%

    26%

    59%

    55%

     

     

    32%

    39%

    34%

    41%

    40%

    41%

    Don’t know

    27%

    30%

    20%

    28%

    19%

     

     

    25%

    25%

    26%

    24%

    25%

    24%

    34% of respondents think that Australia’s economy is heading in the right direction and 39% think it is heading in the wrong direction. This represents no significant change since this question was asked two weeks ago.

    24% (up 2%) of Labor voters, 54% (down 8%) of Liberal/National voters and 12% (down 9%) of Greens voters think the economy is heading in the right direction. 47% (down 5%) of Labor voters, 26% (up 5%) of Liberal/National voters and 59% (down 2%) of Greens voters think it is heading in the wring direction.

  • Sep, 2015

    Groups better off under Liberal or Labor Government

    Q. Do you think the following groups of people would be better off under a Labor Government or a Liberal Government?

    Better off under a Liberal Government

    Better off under a Labor Government

    Makes no difference

    Don’t know

    Difference (Liberal minus Labor)

    Difference July 2013

    Large corporations

    55%

    10%

    18%

    17%

    +45

    +43

    People and families on high incomes

    54%

    9%

    20%

    16%

    +45

    +41

    Families with children at private school

    47%

    11%

    23%

    20%

    +36

    +27

    Banks and other financial institutions

    46%

    10%

    27%

    18%

    +36

    +35

    Small businesses

    36%

    24%

    23%

    18%

    +12

    +18

    Farmers and other agricultural producers

    29%

    24%

    26%

    21%

    +5

    +15

    People and families on middle incomes

    26%

    32%

    26%

    17%

    -6

    +5

    Recent immigrants to Australia

    16%

    32%

    33%

    19%

    -16

    -13

    Average working people

    20%

    40%

    24%

    16%

    -20

    -2

    Families with children at public school

    18%

    41%

    24%

    17%

    -23

    -14

    Pensioners

    17%

    40%

    27%

    17%

    -23

    -11

    People with disabilities

    15%

    39%

    29%

    18%

    -24

    -21

    Single parents

    13%

    44%

    26%

    17%

    -31

    -15

    Unemployed people

    12%

    44%

    27%

    16%

    -32

    -14

    People and families on low incomes

    14%

    47%

    23%

    16%

    -33

    -21

    Respondents were substantially more likely to think the following groups would be better off under a Labor Government – low income families, the unemployed, single parents, people with disabilities, pensioners and families with children at public school.

    They were substantially more likely to think the following groups would be better off under a Liberal Government – large corporations, high income families, families with children at private schools and banks and financial institutions.

    Since this question was asked in June 2013 Labor has substantially improved its position in terms of being better for the unemployed (net up 18 points), average working people (up 18), single parents (up 16), pensioners (up 12) and low income families (up 12).

    For the Liberal Party, the net score for being better for families with children at private school has gone up 9 points.
    Note that this question was previously asked during the week Julia Gillard was replaced by Kevin Rudd as leader of the Labor Party

  • Sep, 2015

    Paying for news and information

    Q. Thinking about news and information services, do you currently purchase or pay a subscription for any of the following?

    Yes, pay for

    Read/view but do not pay for

    Do not read/view

    Pay – men

    Pay – women

    Pay – aged 18-34

    Pay – aged 35-54

    Pay – aged 55+

    Printed newspapers

    28%

    35%

    37%

    30%

    27%

    13%

    29%

    46%

    Online access to newspapers

    7%

    58%

    35%

    8%

    7%

    6%

    7%

    10%

    Printed magazines

    23%

    30%

    47%

    18%

    27%

    16%

    22%

    29%

    Online access to magazines

    3%

    33%

    64%

    3%

    3%

    4%

    2%

    2%

    TV programs

    25%

    59%

    16%

    25%

    24%

    23%

    26%

    24%

    Access to other news and information websites

    4%

    69%

    27%

    4%

    4%

    4%

    3%

    5%

    28% say they purchase printed newspapers and 23% purchase printed magazines.
    7% say they pay for online access to newspapers and 3% pay for online access to magazines.

    Those aged under 35 are less likely to pay for printed newspapers (13%) and magazines (16%). Respondents aged 55+ were a little more likely to pay for access to online newspapers (10%).

  • Sep, 2015

    Paying for news and information

    Q. Which of the following statements is closest to your view?

    Total

    Men

    Women

    Aged 18-34

    Aged 35-54

    Aged 55+

    I would pay for online news and information even it was available for free elsewhere

    4%

    5%

    3%

    5%

    3%

    3%

    I would only pay for online news and information if it wasn’t available elsewhere

    23%

    24%

    22%

    27%

    21%

    22%

    I would never pay for online news and information

    67%

    64%

    69%

    61%

    70%

    68%

    Don’t know

    6%

    7%

    6%

    7%

    7%

    6%

    27% say they would pay for online news and information – 23% only if it was not available elsewhere. 67% say they would never pay for online news and information.

    Younger respondents were a little more likely to pay for online news and information – 32% of those aged under 35 compared to 24% of those aged 35-54 and 25% of those aged 55+.

  • Sep, 2015

    Federal politics – voting intention

    Q. If a Federal Election was held today to which party will you probably give your first preference vote? If not sure, which party are you currently leaning toward?

    Q. If don’t know -Well which party are you currently leaning to?

    Sample size = 1,754 respondents

    First preference/leaning to

    Election 7 Sep 13

    4 weeks ago 25/08/15

    2 weeks ago 08/09/15

    Last week 15/9/15

    This week 22/9/15

    One week total 22/9/15

    Liberal

    38%

    36%

    36%

    37%

    38%

    National

    3%

    4%

    4%

    4%

    4%

    Total Liberal/National

    45.6%

    41%

    40%

    40%

    41%

    43%

    Labor

    33.4%

    37%

    38%

    38%

    37%

    37%

    Greens

    8.6%

    10%

    11%

    11%

    11%

    11%

    Palmer United Party

    5.5%

    1%

    2%

    2%

    2%

    1%

    Other/Independent

    6.9%

    10%

    9%

    10%

    9%

    8%

    2 Party Preferred

    Election 7 Sep 13

    4 weeks ago 25/08/15

    2 weeks ago 08/09/15

    Last week 15/9/15

    This week 22/9/15

    One week total 22/9/15

    Liberal National

    53.5%

    49%

    48%

    48%

    49%

    50%

    Labor

    46.5%

    51%

    52%

    52%

    51%

    50%

    NB. Except for the last column (which shows the results for the last week’s interviewing only) the data in the above tables comprise 2-week averages derived from the first preference/leaning to voting questions. Respondents who select ‘don’t know’ are not included in the results. The two-party preferred estimate is calculated by distributing the votes of the other parties according to their preferences at the 2013 election.

  • Sep, 2015

    Republic

    Q. Are you in favour or against Australia becoming a republic?

    Total

    Vote Labor

    Vote Lib/Nat

    Vote Greens

    Vote other

    Jan 2010

    March 2011

    Jun 2012

    Apr 2014

    Oct 2014

    Feb 2015

    Shift since Feb 2015

    In favour

    39%

    52%

    36%

    48%

    24%

    41%

    39%

    39%

    33%

    31%

    34%

    +5

    Against

    29%

    21%

    39%

    18%

    35%

    32%

    34%

    35%

    42%

    31%

    34%

    -5

    No opinion

    32%

    26%

    25%

    34%

    41%

    27%

    27%

    27%

    25%

    38%

    32%

    39% (up 5% since February) of respondents were in favour of Australian becoming a republic and 29% (down 5%) were against. 32% could not give an opinion.

    Greens (48%) and Labor (52%) voters were more likely to be in favour of a republic. Liberal/National voters (36%) were less likely – but up 14% since February.

  • Sep, 2015

    Attributes of Malcolm Turnbull

    Q. Which of the following describe your opinion of the Prime Minister, Malcolm Turnbull?

    Total

    Feb 2015

    Difference

    Intelligent

    81%

    74%

    +7

    Hard-working

    71%

    66%

    +5

    A capable leader

    70%

    60%

    +10

    Understands the problems facing Australia

    63%

    55%

    +8

    Good in a crisis

    59%

    56%

    +3

    Visionary

    51%

    44%

    +7

    Arrogant

    47%

    48%

    -1

    Out of touch with ordinary people

    46%

    48%

    -2

    Trustworthy

    44%

    44%

    More honest than most politicians

    39%

    40%

    -1

    Aggressive

    38%

    35%

    +3

    Superficial

    37%

    41%

    -4

    Narrow-minded

    30%

    36%

    -6

    Intolerant

    28%

    31%

    -3

    Erratic

    23%

    24%

    -1

    Malcolm Turnbull’s key attributes were intelligent (81%), hard working (71%), a capable leader (70%) and understands the problems facing Australia (63%).

    Since February, there have been major increases for a capable leader (+10%), understands the problems facing Australia (+8%), intelligent (+7%) and visionary (+7%).

  • Sep, 2015

    Leader attributes – Bill Shorten

    Q. Which of the following describe your opinion of the Opposition Leader, Bill Shorten?

    Oct 2013

    May 2014

    Dec 2014

    Feb 2015

    Jun 2015

    Total 22 Sep 2015

    Change

    Hard working

    65%

    66%

    64%

    61%

    60%

    61%

    +1

    Intelligent

    69%

    66%

    66%

    62%

    61%

    58%

    -3

    Understands the problems facing Australia

    50%

    53%

    53%

    52%

    49%

    48%

    -1

    Out of touch with ordinary people

    42%

    39%

    40%

    45%

    42%

    46%

    +4

    Superficial

    37%

    42%

    41%

    41%

    44%

    43%

    -1

    Arrogant

    35%

    36%

    35%

    39%

    39%

    41%

    +2

    Narrow-minded

    31%

    35%

    36%

    38%

    34%

    41%

    +7

    Erratic

    30%

    32%

    30%

    31%

    33%

    39%

    +6

    A capable leader

    49%

    51%

    46%

    47%

    43%

    36%

    -7

    Aggressive

    31%

    32%

    29%

    28%

    28%

    36%

    +8

    Intolerant

    30%

    29%

    27%

    30%

    27%

    33%

    +6

    Good in a crisis

    40%

    40%

    38%

    37%

    38%

    33%

    -5

    Trustworthy

    34%

    36%

    34%

    33%

    33%

    30%

    -3

    Visionary

    33%

    30%

    30%

    30%

    29%

    26%

    -3

    More honest than most politicians

    27%

    32%

    29%

    29%

    29%

    23%

    -6

    Bill Shorten’s key attributes were hard working (61%), intelligent (58%), understands the problems facing Australia (48%) and out of touch with ordinary people (46%).

    Since June, the major changes have been for aggressive (+8%), narrow minded (+7%), a capable leader (-7%), erratic (+6%), more honest than most politicians (-6%) and intolerant (+6%).

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